EXCLUSIVE: PVR INOX’s Sanjeev Kumar Bijli talks about consumer court rulings over lengthy cinema ads: “We have reduced ad time from 15 mins to 10 mins…we want to make sure that moviegoing experience does not get compromised”

PVR INOX has reduced cinema ad time from 15 minutes to 10 minutes following a consumer court ruling, aiming to improve moviegoing experience.

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