Boston Beer's Premiumization Push Is A Mixed Move

Boston Beer Company is focusing on premiumizing its portfolio to drive growth, but the move has had mixed results so far.

The company's Truly Hard Seltzer brand has been performing well, but its Samuel Adams beer brand has been struggling. Boston Beer's overall revenue and earnings have been declining in recent quarters.

The company is also facing increased competition in the hard seltzer category. Some analysts are concerned about the company's ability to sustain its growth in the long run.