Globo and Banijay’s Endemol Shine Brasil Pact to Forge Global Entertainment IP Powerhouse (EXCLUSIVE)

Brazilian media giant Globo and Endemol Shine Brasil, part of Banijay Latin America, have formed a strategic partnership to develop and produce non-scripted IP with global appeal. The pact aims to create original content with both international and local relevance, further strengthening the entertainment industry in Brazil.