Globo Bets on ‘To Love Is to Care’ at Mipcom as It Ushers ‘Super Drama’ Concept: ‘Titles That Represent the Best of the Brazilian Telenovela Tradition’

Brazilian media giant Globo presents 'To Love Is to Care' at Mipcom, a primetime telenovela featuring prominent Brazilian stars, marking the introduction of the telenovela format to international markets.

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