Banijay Eyes Expansion Into U.S. Scripted Space: ‘The U.S. Is a New Opportunity’

Banijay Entertainment, now encompassing All3Media, is considering expansion into the U.S. scripted space. The company sees this as a new opportunity, given its recent merger.

Banijay CEO Marco Bassetti discussed this during a conversation with Variety's co-editor-in-chief at Mipcom Cannes.