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Why Nissan chose the Navara name for its new Chinese-made hybrid ute

Nissan is reviving the Navara name for its new plug-in hybrid dual-cab ute, banking on the brand recognition of its predecessor.

The Navara name has been used on Nissan's mid-size pickup trucks since 1985, and the company hopes that this familiarity will help drive sales of its new hybrid model.

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