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eBay: Live Commerce Is The Next Growth Catalyst
eBay has announced a new live commerce initiative, which it believes will be a key growth catalyst for the company.
The company is partnering with a number of high-profile influencers and brands to launch live shopping events on its platform.
eBay has been struggling to compete with larger rivals such as Amazon and Walmart, and has been looking for new ways to drive growth.
Analysts have welcomed the initiative, but note that it will take time to see its impact on the company's financial performance.
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