The 'US$244 million' question: Can CSK’s brand outlast MS Dhoni?

Chennai Super Kings (CSK), an Indian Premier League (IPL) cricket team, is facing questions about its brand value and fan base following the retirement of former skipper MS Dhoni.

The team has a massive fan base, but it remains to be seen how many fans are loyal to the team and not just to Dhoni.

CSK's brand value and fan support could impact the team's performance and future prospects in the IPL.