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Hiding In Plain Sight: Top Execs On Unlocking The Value In Legacy IP

Hiding In Plain Sight: Top Execs On Unlocking The Value In Legacy IP

Top executives and creatives discussed the value of classic IP at a roundtable event during MIPCOM in Cannes.

The event, titled 'Hiding in Plain Sight: The Untapped Value of Classic IP,' was hosted by About Corporate Finance Investment Bank and Deadline.

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