ITV’s Sale to Sky ‘Progressing as Planned’ as Broadcaster Cuts Fourth-Quarter Content Spend Amid U.K. Ad Slump

ITV's sale to Sky is proceeding as planned, despite the company cutting £25 million from its fourth-quarter content spend due to weaker advertiser demand in the UK.

The deal, which includes ITV's channels and ITVX streamer, is expected to complete in the first half of 2023.

ITV's CEO Carolyn McCall confirmed that the sale is on track, with no significant changes reported.