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Social Media Policy for the Directorate General of Shipping, Mumbai
**MS Notice Summary**
Applicable to:
All Wing Heads, allied offices, field offices, and stakeholders of the Directorate General of Shipping, Mumbai
Effective Date:
09.05.2024
Superseded Circulars:
None mentioned
Key Changes and Requirements
1. Social Media Policy Introduction
The Directorate General of Shipping (DGS) has formulated a Social Media Policy based on the Framework and Guidelines issued by the Department of Electronics and Information Technology, Ministry of Communications & Information Technology, Government of India.
- Policy Objective: To enable the DGS to use social media as a dynamic medium of interaction and engagement with stakeholders.
2. Social Media Usage Principles
The policy outlines principles for government officials using social media in their official capacity, including:
- Identity: Clearly identify oneself and role in the department.
- Authorisation: Do not initiate conversations or respond to reactions without authorisation.
- Relevance: Maintain relevance to one's area of work and make pertinent comments.
- Professionalism: Be polite, respectful, and avoid personal or political discussions.
- Criticism: React to comments with grace and do not respond to each and every comment.
- Rules and Regulations: Follow relevant rules and regulations, respect intellectual property rights, and maintain privacy.
3. Social Media Governance
The policy outlines governance structures for account creation, response and responsiveness, resource allocation, content creation, and records management.
- Account Governance: Define account creation, administration, status, and login credentials.
- Response and Responsiveness: Establish turnaround times, escalation mechanisms, and single points of contact.
- Resource Governance: Allocate resources, define roles and responsibilities, and ensure accountability.
- Content Governance: Create and maintain content in English and Hindi, ensure accessibility, and manage records appropriately.
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