India’s beauty market is getting crowded, but consumers are getting smarter, says Splitsvilla winner and MoroMaa founder Soundous Moufakir | Interview

Soundous Moufakir, winner of Splitsvilla and founder of MoroMaa, discusses the growing beauty market in India and the launch of her Moroccan brand.

Moufakir believes consumers are becoming more discerning, seeking products that align with their values and preferences.

The brand offers beauty, lifestyle, and body care products, catering to the increasing demand for such products in India.